UNDIVIDED
Undivided, approached us with a request to develop a web application for their project, New Build Club. The application was to serve as a comprehensive real estate catalog in New York City, exclusively accessible to club members. Through this app, users would gain early access to exclusive properties for both purchase and rent.

Project Breakdown
GOALS
Primary Objective: Build a comprehensive real estate web application that streamlines property discovery and inquiry processes for potential buyers and renters.
Specific Goals:
- Create an intuitive property search experience with multiple filtering options
- Integrate real-time property data from REBNY service API
- Develop a mobile-responsive platform for on-the-go property browsing
- Enable seamless broker communication and inquiry submission
- Provide detailed property information with neighborhood insights
DELIVERABLES
Technical Features:
- Interactive map displaying available properties with MapBox API integration
- Grid view catalog with comprehensive property information
- Advanced search and filtering system (location, type, price, amenities)
- Detailed property pages with high-quality photo galleries
- Neighborhood data including schools, restaurants, transportation
- User registration system with password recovery
- Integrated mortgage calculator
- Property sharing functionality (SMS, email, favourites)
- Broker contact and inquiry submission system
Design Assets:
- UX prototype using UntitledUI library
- Custom UI design adapted from corporate branding
- Figma design system with black, white, and yellow colour scheme
- Mobile-responsive design specifications
PROCESS
Phase 1: UX Design & Prototyping
- Analyzed and documented all requested features
- Created technical prototype using UntitledUI library
- Stakeholder review and approval process
Phase 2: UI Design Development
- Adapted existing corporate style for web application
- Designed clean, user-friendly interface prioritizing property visuals
- Implemented black/white colour scheme with strategic yellow accents
- Created comprehensive Figma design system
Phase 3: Technical Development
- Simultaneous frontend and backend development
- Database architecture and core function implementation
- REBNY API integration for real-time property data
- MapBox API integration for mapping and location services
Phase 4: Integration & Testing
- Seamless data transfer implementation
- Property filtering and display optimization
- Mobile responsiveness testing
- User experience validation
OUTCOME
Technical Achievements:
- Fully functional real estate platform with seamless API integrations
- Real-time property data synchronization with REBNY service
- Advanced filtering system enabling precise property searches
- Interactive map with neighborhood amenities and transportation data
- Complete mobile-responsive experience across all devices
User Experience Results:
- Streamlined property discovery process
- Enhanced broker-client communication capabilities
- Comprehensive property information at users' fingertips
- Intuitive navigation prioritizing visual property presentation
- Efficient inquiry and sharing functionality
Business Impact:
- Modernized property browsing experience
- Reduced friction in buyer-broker communication
- Scalable platform ready for future feature expansion
- Professional web presence aligned with corporate branding standards
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