Electives

GOALS

Primary Objective: Execute a comprehensive website redesign including complete structural overhaul and visual identity refresh for an established fintech company.

Specific Goals:

• Redesign website architecture to support long-term business vision
• Create a cohesive visual identity that reflects company evolution
• Develop mobile-optimised user experience across all touchpoints
• Establish clear narrative structure for each website section
• Deliver designs that exceed client expectations and gain unanimous team approval

DELIVERABLES

Strategic Foundation:

• Comprehensive project brief analysis and interpretation
• High-level website structure with section-specific objectives
• Strategic narrative framework for user journey optimization

Design Assets:

• Complete wireframe system with strategic narrative integration
• Full visual design system for desktop and mobile platforms
• Detailed design specifications covering every interface element
• Mobile-responsive design optimized for all device types
• Visual identity refresh aligned with company growth trajectory

Process Documentation:

• Structured workflow with bi-weekly progress reviews
• Detailed design rationale and decision documentation
• Client feedback integration and iteration tracking

PROCESS

Phase 1: Strategic Discovery & Planning

• Analyzed comprehensive project brief and long-term vision requirements
• Conducted detailed stakeholder interviews to understand business objectives
• Established clear success metrics and deliverable expectations
• Created project timeline with bi-weekly milestone reviews

Phase 2: Information Architecture & Wireframing

• Developed high-level website structure based on business requirements
• Created detailed wireframes with specific narrative focus for each section
• Established user journey flows and conversion optimization points
• Iterative wireframe refinement based on client feedback and approval

Phase 3: Visual Design Development

• Translated approved wireframes into comprehensive visual designs
• Developed mobile-first responsive design approach
• Created detailed design system covering all interface elements
• Conducted thorough design reviews covering every detail and interaction

Phase 4: Client Collaboration & Refinement

• Implemented structured feedback process with bi-weekly 30-60 minute calls
• Maintained strict adherence to project timeline and deliverable schedule
• Provided detailed design rationale and strategic recommendations
• Achieved unanimous approval from entire client team

OUTCOME

Design Excellence:

• Delivered final designs that exceeded client expectations
• Achieved unanimous approval from entire stakeholder team
• Created mobile-optimised experience superior to industry standards
• Established comprehensive design system ready for development phase

Project Management Success:

• Maintained strict adherence to project timeline without delays
• Delivered all work according to predetermined schedule
• Established highly effective bi-weekly communication rhythm
• Achieved seamless workflow integration between teams

Client Satisfaction Metrics:

• Selected from 7+ competing vendors after comprehensive vetting process
• Repeat client engagement based on previous successful project delivery
• Zero identified areas for improvement in post-project evaluation
• Client proceeding immediately to development phase with confidence

Process Innovation:

• Demonstrated superior mobile UX/UI capabilities differentiating from competitors
• Maintained exceptional attention to detail throughout entire project lifecycle
• Showed genuine investment in final outcome success beyond contractual obligations
• Established communication standards that exceeded client expectations

Strategic Impact:

• Created scalable design foundation supporting long-term business vision
• Established visual identity that reflects company growth and evolution
• Delivered mobile experience that addresses industry-wide vendor deficiencies
• Built client confidence for immediate progression to development phase